If you haven’t heard about Spotify before, start taking notice. It is a Swedish-based music streaming service that has taken Europe by storm, as it gives its users the ability to stream music anywhere and everywhere. But now it’s making a move that can have a huge auditeurs par mois spotify impact in the industry – it is now being offered to the US market.
Now, how is this relevant to personal and business brands? Does Spotify really have an impact in brand marketing? With over 10 million users in Europe, the answer to this is a resounding yes.The reality is, people are truly passionate about music. This is why they love to listen to it, they love to share it with their friends, and they love to participate in the discovery of it. So how can brands tap into this industry and use Spotify in their brand marketing campaign?