The mania surrounding food photography is a fairly recent phenomenon. In the past ten years, what was a market in photography took social media by storm and ever since has been one of the favorite topics for a enormous quantity of accounts. It’s supposedly the second most popular topic of photography fanatics on Instagram following the selfie tsunami.
rankONE began their journey two decades back to excel in professional food photography in Melbourne. Food photography is a really specific genre, as it demands a passion and a deep comprehension of the products: let us remember that ice cream melts, caramel sticks, and fresh blossoms wither. The flexibility of tone consistently puts gives the food an authentic mood that goes right to the point: your desire.
How often have you heard: “You eat with your eyes”? Food contains all the elements of design that could make a dramatic image. Color, texture, pattern, line, shape, and form are all there, nevertheless the crucial component is to capture the image in a manner which makes the viewer want, no, want to consume what they’re viewing, even if they just finished a three-day Christmas marathon of specialties.
A beautifully executed food picture will make the viewer’s mouth and their stomach rumble!
The simplicity of this installation isn’t to be taken for granted, as you can’t become an excellent food photographer without comprehensive comprehension of light, colour palettes, and styling trends.
The idea of “food porn” is credited to American Feminist Critic Rosalind Coward in her 1984 book Female Desire. The expression was used in the 1980s and 1990s in other academic papers and a few culinary news posts, but it was in 2005 that it spread to the masses when a Flickr photo group was made with that name.
I’ve always wondered why food photography doesn’t appear to have the same grip in the art world as other photography topics. The masses and the professionals are quick to tag a nude picture as art, while food photography appears stuck in the case function. By comparison, the genre of still life in painting can be traced back to the 16th century, the”natural beauty” movement afterwards giving food compositions its popularity (thus, paintings of dishes are typical artworks in museums and galleries ). We’ve come a long way from that first snap, and there’s an excellent move globally from photographers to elevate food photography as an art form. Let us see what happens. Is this genre of photography to get its entire recognition?